A pile of clothing the height of Mt Everest is thrown into landfill every seven minutes. On average, the clothing is worn 7 times before it is thrown away.

Traid set us the challenge of Persuading the people of Walthamstow to buy second-hand from their new Traid store. We decided on a high fashion style OOH Campaign that played with the idea of the afterlife for clothing, with the hopes of extending a piece of clothing’s lifespan.

Traid OOH Campaign

Traid Billboard in Walthamstow (Mock up)

Editorial Pages for Traid in a high fashion magazine (Mockup)

Traid Magazine Campaign

Still Listening Magazine set me the task of creating the cover for issue three. Using Jockstrap’s ‘I love you Jennifer B’ album, which is almost blank, apart from a pack of stickers, I created a magazine cover and sticker pack which was sold online and at the magazine launch event.

We were set the task of making the ordinary extraordinary for Regina Blitz. We used abstract art as inspiration to create a TV ad that shows the beauty and art of mess. Positioning Regina Blitz as a product to rely on through artwork and household mess.

Using a mixture of photoshop and illustrator, painting, drawing and scanning, here is the creative stuff I do in my spare time!